Worldwide launch of new Genesis

Client
Genesis
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Project summary

The global debut of Genesis cars at the iconic Maraya in Al Ula was a celebration of innovation, elegance, and creativity. This extraordinary event combined technology, art, and performance to deliver an unforgettable experience that captivated all who attended. The evening began with a breathtaking anamorphic illusion, where Genesis cars appeared to seamlessly travel through stunning Saudi landscapes before arriving at the venue. The audience was then enthralled by a mesmerizing dance performance that combined intricate choreography with stunning visual effects, creating a truly immersive experience. The highlight of the event was the unveiling of the new Genesis models, showcasing cutting-edge design and the future of luxury and innovation. Set against the breathtaking backdrop of Al Ula’s Maraya, this one-of-a-kind event left guests amazed, blending artistry and technology in perfect harmony.Witness the magic for yourself and get inspired by the exciting future of automotive design.