3D Mapping, Motion Graphics

Permanent 3D Projection Mapping Installation — Boulevard World Saudi Arabia

Year: 2026

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Project summary

Magic Innovations delivered a permanent 3D projection mapping installation at Boulevard World, Saudi Arabia — further cementing the park’s status as one of the most visually spectacular entertainment destinations in the Kingdom. The project showcases our ability to execute large-scale architectural mapping in a demanding outdoor environment, with content and technical systems designed for nightly, year-round operation. Another landmark in Magic Innovations’ growing portfolio of permanent installations across the GCC.

Permanent 3D Projection Mapping — Boulevard World, Saudi Arabia

In this flagship project, Magic Innovations completed a permanent outdoor projection mapping installation at Boulevard World, one of Saudi Arabia’s most iconic entertainment destinations — delivering a nightly large-scale architectural light show that has become one of the park’s defining signature experiences.

Project Context

Boulevard World is a world-class entertainment complex in Riyadh that draws millions of visitors annually. As part of Saudi Arabia’s Vision 2030 transformation of its entertainment and tourism sector, the park continues to invest in cutting-edge immersive experiences. Magic Innovations was selected as the creative and technical partner to conceive and implement permanent projection mapping on a key architectural element of the park.

Every evening, millions of visitors watch our projection mapping show with 3D animation, patterns, and storytelling content — designed and produced by Magic Innovations. The show going viral all over social media!

Our team created the entire show from idea to final projection — using the building’s unique shape to create something magical: patterns, ornaments, light, and movement — all perfectly matched to the architecture.

🌍 Magic Innovations creates shows on the world’s most iconic landmarks: Burj Khalifa, Motherland Monument, Brandenburg Gate, Berlin TV Tower, Taj Mahal and more.

If you are developing an entertainment venue, hotel, retail landmark, or public space in Saudi Arabia, UAE, or the wider GCC and are considering a permanent visual installation — we would love to discuss your vision.