To celebrate 100 years of the Rolls-Royce Phantom, Magic Innovations produced an 8-minute cinematic projection mapping show in Dubai — combining AI-animated brand’s founders, 8 custom 3D Phantom models, architectural projection mapping, and live orchestra synchronisation. The result: 2× Gold at Eventex Awards 2026, recognised as the world’s best automotive brand experience and best projection mapping production of the year. Delivered in under one month.
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Project summary
100 Years of Rolls-Royce Phantom — Cinematic Projection Mapping & Brand Experience, Dubai
Magic Innovations produced a landmark cinematic projection mapping show to celebrate the 100th anniversary of the Rolls-Royce Phantom — an 8-minute immersive brand experience that fused AI storytelling, architectural projection mapping, dual transparent LED screens, and live orchestra synchronisation into a single unforgettable reveal.
The project was awarded 2× Gold at Eventex Awards 2026: Gold for Best Brand Experience (Automotive) and Gold for Best Projection Mapping, from 1,405 international entries across 58 countries.
The Creative Concept
The brief was to create a once-in-a-lifetime introduction for the most significant anniversary in Rolls-Royce Phantom’s history — an experience worthy of the brand’s century of craftsmanship, legacy, and prestige.
Magic Innovations designed a show built on one core idea: the Phantom should be earned, not simply revealed. History, emotion, and legacy would build in layers — through architecture, through people, through time — before the car itself appeared.
Objectives & Results
The client’s objectives were: celebrate 100 years of the Rolls-Royce Phantom with emotion and innovation; create a once-in-a-lifetime introduction setting the tone for the anniversary event; seamlessly integrate storytelling, architecture, technology, and live performance.
All three objectives were exceeded. The show received a standing response from attendees including the Rolls-Royce global family and brand’s close circle, and was subsequently recognised by the global event industry’s most respected independent jury as the world’s best production in both its entered categories.
Why Magic Innovations for Luxury Brand Experiences?
Luxury brand anniversaries, product reveals, and heritage events demand a production partner who understands both the technical complexity of large-scale AV and the emotional intelligence required to tell a brand story at the highest level.
Contact us:
📩 [email protected] | +971 50 513 0701 | +971 56 245 3990
