Magic Innovations produced a dual-format visual campaign for APM Monaco’s Winter Collection launch in Dubai — a bespoke 3D animation show on the Burj Khalifa LED façade and a stunning Naked-Eye 3D activation on Dubai’s iconic LED screen. From creative concept to 3D animation, and final reporting — full-cycle delivery by Magic Innovations, the team behind the Burj Khalifa Daily Show, UAE 50th Anniversary, and New Year’s Eve spectaculars.
APM Monaco on Burj Khalifa & Naked-Eye 3D LED Screen
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APM Monaco
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Project summary
APM Monaco on Burj Khalifa & Naked-Eye 3D Screen — Luxury Brand Launch, Dubai
Magic Innovations was honored to produce a landmark visual campaign for APM Monaco’s Winter Collection launch — delivering not one but two of Dubai’s most prestigious visual platforms simultaneously: a custom 3D animation show on the Burj Khalifa LED façade and a bespoke Naked-Eye 3D activation on Dubai’s iconic LED screen.
The Burj Khalifa Show
The Burj Khalifa is not simply a screen — it is the most recognized building on earth, seen live by millions of visitors annually and broadcast across global media with every new show. For APM Monaco, we created a fully custom 3D animation sequence that transformed the world’s tallest structure into a dazzling stage for the brand’s Winter Collection, wrapping diamonds, snowflakes, and the APM signature aesthetic around 828 metres of iconic architecture.
Magic Innovations is one of very few production companies in the world with a direct, established relationship for Burj Khalifa content production. Our full-cycle Burj Khalifa service includes:
- Display slot negotiation & permit acquisition — we manage the entire approval process with the Burj Khalifa team
- Creative concept & art direction — visual storytelling tailored to your brand identity and campaign message
- 3D animation production — custom content engineered to the exact pixel dimensions of the Burj Khalifa LED system
- Show production & technical delivery — on-site supervision ensuring flawless execution
- Drone filming & drone flight permits — certified aerial coverage of the show for campaign content
- Final video reporting — broadcast-quality footage package for PR, social media, and marketing use
Our Burj Khalifa portfolio includes some of the most watched shows in the building’s history: the Daily Burj Khalifa Show, the UAE 50th Anniversary Celebration, New Year’s Eve spectaculars, and landmark campaigns for EXPO 2020, Saudi Arabia National Day, UMI, Vivo, and now APM Monaco.
The Naked-Eye 3D Activation
In parallel, Magic Innovations produced a Naked-Eye 3D animation for APM Monaco on Dubai’s famous LED screen — one of the city’s most-shared visual formats. Naked-Eye 3D creates the illusion of objects breaking through the screen plane without any glasses or special equipment, generating immediate social media virality and massive earned media for brands.
Our Naked-Eye 3D service covers the full production pipeline — concept, 3D modelling, stereoscopic animation, and final delivery formatted for the specific screen geometry.
Why Choose Magic Innovations for Landmark Dubai Activations?
Running a visual campaign on the Burj Khalifa or Dubai’s Naked-Eye 3D screen requires navigating complex permit processes, technical specifications, and relationships that take years to build. Magic Innovations offers brands a single, trusted partner for the entire process — removing the complexity and delivering a world-class result with zero surprises.
If you want your brand to appear on the Burj Khalifa or Dubai’s landmark screens — contact us.
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